4–7x
EBITDA
Foundational Stage
Typically smaller, owner-dependent agencies with limited growth or concentration risk.
Agency Valuation Calculator
What is Your Agency Really Worth?
Get a data-driven valuation range in under 3 minutes. Understand the key drivers impacting your multiple and discover your exit or growth potential.
- Estimated EBITDA multiple range + valuation range
- Possible bottlenecks impacting valuation
- Areas most likely to increase buyer confidence
- Practical levers to improve valuation over time
EBITDA Range
Your Valuation Isn’t a Guess. It’s a Pattern.
Buyers anchor on EBITDA but they price risk, quality, and scalability around it. Here are the valuation bands:
8–10x
EBITDA
Established Stage
Solid fundamentals, decent retention, but operational or mix constraints.
10–12x
EBITDA
Scaled Stage
Strong growth, healthy margins, commercial focus, and operational maturity.
12–15x
EBITDA
Platform Stage
Platform-quality operations: diversified revenue, a management team that runs without the owner, and reporting a buyer can underwrite.
Note: EBITDA multiples can move higher or lower within any band depending on risk profile. This calculator provides an estimate, not a formal valuation.
Valuation Drivers
Key Qualitative Factors Considered
Two agencies with identical EBITDA rarely clear at the same multiple. These are the factors that decide which band you land in.
Production talentWho writes new business, and how much of it walks out the door with them.
Financial reporting hygieneClean, timely, reconcilable statements a buyer’s diligence team can trust.
Culture and integration readinessHow cleanly the team, systems, and book fold into an acquirer.
Niche / industry specializationDefensible expertise in a segment beats a generalist book of the same size.
Client and carrier concentrationRevenue leaning on a few accounts or one carrier reads as risk, and prices like it.
Operational maturityDocumented, measured service work that runs the same way on every desk.
Technology / systems / data hygieneAn AMS that is actually the system of record, with data you can report on.
Get Calculations & Real Clarity.
If you’re thinking about a sale — or just want to understand your exit options — COVU offers a free, consultative valuation discussion.
Calculate your Valuation
Realize the value
How COVU Helps Agencies Realize & Increase Their Value
COVU helps independent P&C agencies improve operational performance, reduce risk, and unlock a higher multiple — running on top of your AMS, with your team in place.
Down 35%
Cost per task
Operational performance
Service work gets standardized, routed by license and skill, and measured on every task — so throughput stops depending on who happens to be at the desk.
0
Ungoverned actions
Lower risk
Every action is logged with an actor, a timestamp, and a reason. Licensed work is gated to licensed capacity, which is exactly the story diligence wants to hear.
Up 94%
AI-closed tasks / week
A higher multiple
Documented process, transferable operations, and reporting a buyer can underwrite — the qualitative factors that move you up a band, not just along one.
Talk through your number
Figures are from COVU’s own operating record across the agencies running on the stack.
FAQ
Questions operators ask.
What the calculator measures, why multiples move between similar agencies, and what it takes to raise yours — answered straight.
Still have questions?
Our team can walk you through your range, what is driving it, and the levers most likely to move it.
Book a valuation callIt is a directional estimate, not an appraisal. It applies the EBITDA multiple bands buyers actually use in P&C and adjusts for the qualitative factors above. Treat the output as a range to plan against, then pressure-test it with someone who has seen live deals close.
Revenue tells a buyer how big the book is. EBITDA tells them what the book earns after the cost of running it. Two agencies at the same revenue can be worth very different numbers if one runs at a 35% margin and the other at 12%.
Because the multiple prices risk, not size. Owner dependence, client and carrier concentration, messy financials, and undocumented service work all pull the number down — even when EBITDA is identical.
Two things: growing EBITDA, and removing the reasons a buyer discounts it. Cleaner reporting, less concentration, a team that runs without the owner, and service work that is documented and measurable all move you up within a band — or into the next one.
Yes, and that is usually the better play. The changes that raise a multiple — operational maturity, reporting hygiene, reduced owner dependence — take quarters, not weeks. Owners who start two or three years ahead of a sale tend to clear on materially better terms.
No. Structure matters as much as the headline number: how much is cash at close, how much is earnout, what you are expected to do post-close, and how long you are tied in. A lower multiple on clean terms can beat a higher one loaded with contingencies.
Nothing automatic. If you want to go deeper, we walk through the report with you — what is driving the range, which bottlenecks matter most, and what it would take to move them. No obligation, and no listing.
Your Valuation
See where your agency
lands today.
Get your estimated EBITDA multiple and valuation range in under 3 minutes — plus the bottlenecks holding it down and the levers most likely to move it.