PRESS RELEASE
COVU Appoints Eric Brookins as VP of Product to Accelerate Vision for the Future of Risk and Insurance
San Francisco, July 2025 – COVU, the AI-native customer servicing platform for insurance agencies, is thrilled to announce the appointment of Eric Brookins as Vice President of Product. With a deep background in both insurance and technology, Eric joins COVU to lead product strategy and execution as the company continues to expand its infrastructure across AI-powered servicing, carrier access, and intelligent risk management.
“Finding someone who understands both technology and insurance, and is world-class at building products, is incredibly rare,” said Ali Safavi, CEO of COVU. “After a long and thoughtful search, we’re confident we found the right person. Eric comes highly recommended by everyone who has worked with him. He gets it. He’s been in the trenches, understands the pain of agencies, and has already built products that deliver real operational efficiency at scale. We nailed this one.”
A Shared Passion for Insurance, Technology, and Service
Eric’s career spans roles at companies like Bold Penguin, Matic Insurance and Rate Insurance, where he led product development in areas including commercial and personal lines, quoting, servicing, and user experience. His work has helped streamline traditionally complex insurance operations while keeping the human experience at the center.
At COVU, Eric will lead products across all major initiatives—from core servicing workflows to COVU Carrier Access and M&A enablement. His mandate is clear: bring modern, AI-native experiences to life in a way that feels intuitive, actionable, and grounded in the reality of agents, carriers, and customers alike.
A Shared Passion for Insurance, Technology, and Service
COVU is not just building software, it’s building a new operating system for risk. By blending licensed staff, AI, and purpose-built tech, COVU gives agencies the tools to scale profitably, gives carriers smarter distribution, and gives customers a seamless experience from quote to claim.
Eric’s appointment signals the next phase of growth, as COVU doubles down on its mission to be the best customer manager for everything risk-related and helping agencies evolve, empowering customers, and bringing compassion back into insurance at scale.
“Insurance is personal,” said Eric Brookins. “Behind every policy is someone trying to protect what matters. That’s why I’m so excited to join COVU. This is a company that cares deeply about people, understands the role of the advisor, and is reimagining insurance in a way that makes it more proactive, human, and intelligent. That’s the future I want to help build.”
-min.png)
Accelerating the Reimagination of Insurance
COVU is not just building software, it’s building a new operating system for risk. By blending licensed staff, AI, and purpose-built tech, COVU gives agencies the tools to scale profitably, gives carriers smarter distribution, and gives customers a seamless experience from quote to claim.
Eric’s appointment signals the next phase of growth, as COVU doubles down on its mission to be the best customer manager for everything risk-related and helping agencies evolve, empowering customers, and bringing compassion back into insurance at scale.
About COVU
COVU is a tech-enabled partner for insurance agencies, offering a holistic ecosystem that includes AI-native customer servicing, licensed staff, carrier access, and strategic growth support. From day-to-day operations to long-term expansion, COVU helps agencies save time, increase profit, and modernize their customer experience, without losing what makes them great.
Media Contact:
Sheny Plasencia
press@covu.com
COVU, Inc.
370 Convention Way, Redwood City, CA 94063