PRESS RELEASE
COVU Appoints Greg Morris as Head of Sales and Strategic Partnerships
San Francisco, CA — [August 21st] – COVU, the leading AI-native risk management platform for independent insurance agencies, is proud to announce the appointment of Greg Morris as its new Head of Sales and Strategic Partnerships.
Greg brings over two decades of deep experience at the intersection of insurance, technology, and business development. Most recently, Greg served as Senior Vice President of Business Development at Patra Corporation, where he led partnerships with agencies, carriers, MGAs, and InsurTech companies, helping scale Patra’s reach across the industry.
Prior to Patra, Greg was the founder and CEO of QBIS Insurance Solutions, an underwriting and delivery platform for carriers, MGAs, and program administrators, and the founder and CEO of BizInsure, one of the first direct-to-consumer digital platforms for business insurance. He also held senior leadership positions at Woodruff-Sawyer, giving him a rare end-to-end perspective across the distribution, carrier, and technology layers of insurance.
At COVU, Greg will lead both direct sales and strategic growth initiatives with our agency partners and across the general ecosystem. His role includes scaling COVU’s platform adoption, building deep industry partnerships, and accelerating revenue through high-leverage relationships.

“Greg is a seasoned operator who understands the complexity of the insurance value chain, but more importantly, he knows how to simplify it,” said Ali Safavi, CEO of COVU. “His rare mix of entrepreneurial grit, strategic insight, and deep industry trust makes him the perfect person to drive COVU’s expansion through strategic partnerships with agencies and industry leaders.”
“I joined COVU because I’ve seen firsthand how fragmented and inefficient the insurance industry can be, both for agencies and their clients” said Greg. “What drew me to COVU is its mission to not only simplify operations, but to do so with real empathy and intelligence. This isn’t just about tech; it’s about helping people. I’m excited to be part of a team that’s redefining what insurance can feel like—and scaling that vision across the country.”
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With Greg’s leadership, COVU is doubling down on its commitment to supporting agencies with best-in-class technology, white-glove service, and deep industry partnerships.
About COVU
COVU is the AI-native infrastructure layer for the independent insurance industry. We help agencies grow faster, operate smarter, and serve clients better through a combination of intelligent automation, expert support, and embedded tools. Backed by leading investors and trusted by forward-thinking agencies nationwide, COVU is redefining what modern insurance operations look like. To learn more, visit www.covu.com.
Media Contact:
Sumukh Lohani
press@covu.com
COVU, Inc.
548 Market St, PMB 24487, San Francisco, California 94104